(Getty Images), La Croix is in hot water after a new class-action lawsuit claims the luxe drink brand has been falsely advertised as “100 percent natural.”. This material may not be published, broadcast, rewritten, or redistributed. ©2020 FOX News Network, LLC. or redistributed. LaCroix is under fire after a lawsuit claims the 'naturally flavored' sparkling water contains cockroach insecticide. A lawsuit from Beaumont Costales alleges LaCroix contains an ingredient used in cockroach insecticide and other artificial ingredients, claims LaCroix's parent company National Beverages has denied. And while the chemical has been used in insecticides, PubChem found that the only documented toxic effects of linalool on humans are mild skin and eye irritation. So is La Croix actually bad for you? Law firm Beaumont Costales filed the suit on behalf of consumer Lenora Rice. All rights reserved. “It is very unlikely these naturally occurring substances pose a health risk when consumed at levels usually found in foods,” he says. Mayhem in the streets: Illegal vendors are overtaking NYC, Jessica Simpson shows 100-pound weight loss in Christmas pic. Dr. Matthew Messina, a dentist and spokesperson for the American Dental Association, told MUNCHIES, a website and digital video channel, that “the health risks of sugarless, naturally carbonated waters like La Croix and Perrier are nowhere near those of sugary sodas, despite their textural similarities. It’s perfectly safe, as are the other ingredients called out in the lawsuit: limonene, which is found naturally in citrus fruits, and linalyl propionate, which comes from ginger and lavender. Linalool is an additive that’s used for flavoring and is found in spice plants, laurels and cinnamon. Quotes displayed in real-time or delayed by at least 15 minutes. LaCroix is facing a lawsuit alleging the popular sparkling water isn't actually "all natural" and contains ingredients used in cockroach insecticides. There are no sugars or artificial ingredients contained in, nor added to, those extracted flavors,” the company explained in its retort. Roger Clemens, an expert and lecturer in food and regulation at the University of Southern California, told Popular Science that unless La Croix contained 50 percent linalool, consumers shouldn’t worry. National Beverage Corporation has unequivocally denied the accusation that LaCroix contains artificial ingredients, though, stating that its essence … “These chemicals include … linalool propionate, which is used to treat cancer; and linalool, which is used in cockroach insecticide.”, National Beverage Corp., which owns La Croix, fought back against the allegations and told CBS Philadelphia that the lawsuit was filed “without basis in fact or law regarding the natural composition of its LaCroix sparkling waters.”. Your California Privacy Rights Market data provided by Factset. The suit alleges that La Croix water contains numerous artificial ingredients like linalool, which is found in cockroach insecticide. “These chemicals include … linalool propionate, which is used to treat cancer; and linalool, which is used in cockroach insecticide.”, National Beverage Corp., which owns La Croix, fought back against the allegations and told CBS Philadelphia that the lawsuit was filed “without basis in fact or law regarding the natural composition of its LaCroix sparkling waters.”. 134,094, This story has been shared 72,641 times. Sorry, your blog cannot share posts by email. This article originally appeared on the New York Post. LaCroix is facing a lawsuit alleging the popular sparkling water isn't actually "all natural" and contains ingredients used in cockroach insecticides. Lawsuit claims LaCroix has cockroach insecticide ingredient. Powered and implemented by FactSet Digital Solutions. Do Not Sell My Personal Information. So is La Croix actually bad for you? “Natural flavors in LaCroix are derived from the natural essence oils from the named fruit used in each of the flavors. “If there were a health risk, then citrus juices and spices, such as curry, would not be consumed or be part of the commodity market.”, Power napping can help boost brain power: study, This story has been shared 187,623 times. Market data provided by Factset. In fact, the lawsuit claimed La Croix has an ingredient used in cockroach insecticide. Legal Statement. A lawsuit filed against LaCroix's parent company alleges the sparkling water advertised as "all natural" includes an ingredient used in cockroach insecticide as well as other artificial ingredients. Yep — all three are safe and, in opposition to this lawsuit, naturally occuring. All rights reserved. ©2020 FOX News Network, LLC. Law firm Beaumont Costales filed the suit on behalf of consumer Lenora Rice. Post was not sent - check your email addresses! The suit alleges that La Croix water contains numerous artificial ingredients like linalool, which is found in cockroach insecticide. 187,623, This story has been shared 134,094 times. Update, February 19, 2020 1:05 p.m. 72,641, © 2020 NYP Holdings, Inc. All Rights Reserved As multiple reports indicate that LaCroix sparkling water includes ingredients such as "cockroach insecticide," scientists claim the water is safe to drink. “If there were a health risk, then citrus juices and spices, such as curry, would not be consumed or be part of the commodity market.”. LaCroix is facing a lawsuit alleging the popular sparkling water isn't actually "all natural" and contains ingredients used in cockroach insecticides. And while the chemical has been used in insecticides, PubChem found that the only documented toxic effects of linalool on humans are mild skin and eye irritation. Quotes displayed in real-time or delayed by at least 15 minutes. This story has been shared 134,094 times. LaCroix Is Being Sued for Allegedly Using Cockroach ... on the back of each can are “derived from the natural essence oils extracted from the named fruit used in each of our LaCroix flavors. We've received your submission. Thanks for contacting us. Powered and implemented by FactSet Digital Solutions. Facebook/La Croix LaCroix is facing a lawsuit arguing that the sparkling-beverage brand contains artificial ingredients, a claim LaCroix categorically denies. Mutual Fund and ETF data provided by Refinitiv Lipper. Legal Statement. The lawsuit further notes that linalool is an ingredient used in cockroach poison. 'If you're reading this, I'm gone': Woman's scheduled suicide note posts days after her... FBI probing if 5G paranoia was behind Nashville bombing, Brooklyn clinics face criminal probe over unauthorized COVID-19 vaccines. Law firm Beaumont Costales filed … Mutual Fund and ETF data provided by Refinitiv Lipper. “The plaintiff Rice, desiring a healthy, natural beverage, was led to purchase LaCroix sparkling water because of the claims made on its packaging, advertising and web site to be ‘innocent’ … However, LaCroix in fact contains ingredients that have been identified by the Food and Drug Administration as synthetic,” the lawsuit states. Terms of Use Do Not Sell My Personal Information, Your California Privacy Rights “Testing reveals that LaCroix contains a number of artificial ingredients, including linalool, which is used in cockroach insecticide,” a statement from the law firm said. The Beaumont Costales law firm claims the one of the artificial ingredients, linalool, is also used in cockroach insecticide. Roger Clemens, an expert and lecturer in food and regulation at the University of Southern California, told Popular Science that unless La Croix contained 50 percent linalool, consumers shouldn’t worry. This story has been shared 187,623 times. The suit alleges that La Croix water contains numerous artificial ingredients like linalool, which is found in cockroach insecticide. A lawsuit against La Croix claims the seltzer water isn't 100 percent natural, despite advertising. LaCroix recently made headlines after a lawsuit was filed against its parent company alleging the "all natural" sparkling water contained an ingredient used in cockroach pesticide. “It is very unlikely these naturally occurring substances pose a health risk when consumed at levels usually found in foods,” he says. The suit alleges that La Croix water contains numerous artificial ingredients like linalool, which is found in cockroach insecticide. Your Ad Choices “The plaintiff Rice, desiring a healthy, natural beverage, was led to purchase LaCroix sparkling water because of the claims made on its packaging, advertising and website to be ‘innocent’ … However, LaCroix in fact contains ingredients that have been identified by the Food and Drug Administration as synthetic,” the lawsuit states. Law firm Beaumont Costales filed … “All essences contained in LaCroix are certified by our suppliers to be 100% natural. Lawsuit claims LaCroix has cockroach insecticide ingredient. Linalool is an additive that’s used for flavoring and is found in spice plants, laurels and cinnamon. Flavors. To Miss This event, Kick off 2021 with new designer kicks, authenticated by eBay, A lifetime of Babbel’s award-winning language app just dropped to $179, Here are the best deals from the Wayfair End-Of-Year Clearance sale. 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The National Beverage Corporation announced this week that the lawsuit challenging LaCroix’s claim that it uses all-natural ingredients … October 5, 2018 | 11:20am | Updated October 5, 2018 | 5:51pm, La Croix is in hot water after a new class-action lawsuit claims the luxe drink brand has been falsely advertised as “100 percent natural.”. Sitemap LaCroix just got hit with a class-action lawsuit claiming that the fizzy drink allegedly contains linalool, an ingredient found in cockroach insecticide. Cockroach insecticides ” he says, or redistributed in cockroach insecticide, the lawsuit further notes that is! Lawsuit against La Croix water contains numerous artificial ingredients, a claim LaCroix denies! N'T 100 percent natural, despite advertising Costales filed the suit alleges La... Additive that ’ s used for flavoring and is found in spice plants, laurels and.! 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