The second part will discuss about the advantages and disadvantages of the two possible alternative strategies for IBM. This shows a decline of $3.642 billion. PESTEL Analysis. Let’s switch gears and talk about external, or environmental, analysis. Brand reputation significantly influences consumers’ decision to buy the product and IBM clearly benefits from that. Litigations: IBM has been continually involved in litigations and disputes from time to time. Analyze IBM strategies, to remix their businesses in order to move to the emerging higher-value spaces, in Macro and Micro environment level 3. Diversified business. IBM strategy PESTEL analysis in Macro level Five forces analysis in Micro level Recommendation Conclusion SOWT analysis Complexity analysis 4. IBM is committed to environmental leadership in all of its business activities, from its operations to the design of its products and use of its technology. Case Analysis Ibm ...IBM Case Analysis Assignment Problem Statement IBM PC is not able to sustain sales and profit in the competitive PC market. 6 1 External Environment Analysis According to Gartner (2016) the worldwide PC shipments declined by 8.3% in the fourth quarter of 2015. Unlike internal analysis, external analysis is less about the organization itself, and more about its business environment (including its competitors). Political The political environment influences the way IBM operates. IBM segments its business into 4 divisions: Hardware, Software, Services and Financing. PESTEL analysis includes Political, Economic, Social, Technological, Environmental and Legal analysis. It is an external environment analysis for conducting a strategic analysis or carrying out market research. The external environment factors can be identified by six categories such as Political, environmental, social and technology, Economical, Legal and environmental (Marmol et.al, 2015). The global Test-Environment-as-a-Service Market Size, Status and Forecast 2020-2025 is latest research study added by Big Market Research evaluating the market, highlighting opportunities, risk side analysis, and leveraged with strategic and tactical decision-making support. Previously, it had a brand value of $35.428 billion. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. External Analysis for Strategic Management What Is External Analysis? Problem Analysis There was a drastic change in the external environment. Some of the main reasons for this decline can be attributed to the increased product substitutes to the PC, Such as the increasing usage of smartphones, tablets, wearable products etc. According to Interbrand, IBM brand was value at $75.5 billion in 2012 and was the 3rd most valuable brand in the world. 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