Best raw computing power provided by its Cell processor; Sony is highly diversified company. SWOT analysis 2.3. Global Virtual Reality Headsets Market Research Report 2020 . The Tokyo based conglomerate owns a diversified business portfolio and is considered to … High quality Blu-Ray function. Sony PESTEL Analysis. I'm currently writing my bachelor thesis about the potential of VR and HMDs. Sony PlayStation: SWOT Analysis. Here is a SWOT analysis of Sony Corporation (NYSE: SNE), which once was the undisputed leader in the consumer electronics space. Strengths: Quality of the product due to the technical advantages in the mobile market In book: Virtual and Augmented Reality in Mental Health Treatment (pp.78-93) Sony is one of the biggest brands in the world. 3. About the company 2. In this case SWOT means strength + weaknesses (internal - products) and opportunities + threats (external - market). 2. 2. Strong global market position. A SWOT analysis shows that virtual reality (VR) is a novelty that will be become another successful communication marketing platform in the pharmaceutical mass media mix. Sony has long history of successful product such as Walkway, AS. Sony has announced that they are constructing a VR headset to go along with the PS4. This project is called “Project Morpheus” and it plans to rival the Oculus by actually linking their video games to first person reality. Strong network of game licensees. Lake of ass games Less innovation compare to Worrisome Opportunities: 1 . If proven successful, Sony would revolutionize the gaming industry and would be the leader in VR technology. (Photo: Public Domain) Sony Corporation’s long-term success is pinned on the organization’s ability to address business issues, such as the ones shown in this Five Forces analysis. Sony is a maker of consumer electronics, smart phones, game and network services, movies and music as well as a provider of financial services. 4. Sony is known as a pioneer in its field with offerings ranging from electronics, music, computing, gaming, semiconductors etc. Internal analysis 2.1. Strong multimedia Support. Large installed base of the PS2. November 2018; DOI: 10.4018/978-1-5225-7168-1.ch006. Hi guys! Right now I'm performing a SWOT analysis. Marketing Plan – Sony PlayStation 4 PlayStation 4 Marketing Plan Author: Toni Hoang, Tim von Oldenburg Version: 1.0 Date: 26.01.2010 Toni Hoang, Tim von Oldenburg -1- Marketing Plan – Sony PlayStation 4 Table of Contents Page 1. Sony SWOT Analysis Sony Strengths Below are the Strengths in the SWOT Analysis of Sony: 1. Sony can establish a license agreement quickly with large number of third party game developers, some of them turned into exclusive agreements. General analysis 2.2. 3. 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